
My support for the arts is relentless
Hey, I’m Justin!
I know the value of creative talent, and want to be sure it isn’t taken advantage of.
The freelance world is like the Wild West. It’s a place with little order, where creatives and their clients battle it out over deadlines, deliverables and compensation. Misunderstandings can be debilitating and costly. Having a Left Brain in your arsenal maximizes revenue and minimizes risk. My goal is to make your life more comfortable and prosperous.

From an early age, my closest friends have been creative people - painters, singers, writers, fashion designers. Along the way I noticed that artists spend too much time on non-creative tasks, and oftentimes struggled with the business side of their crafts. I watched them attempt to make money from their talent, only to run into a wall for one reason or another. These “right brainers” were hamstrung by matters outside creative. This is when I began to moonlight as an artist’s problem-solver. Eventually, in 2009, I converted my passion for helping artists into Left Brain Power.
Since then, my left brain has served a wide variety of right brains. Two of these partnerships resulted in co-founded businesses: a lucrative web development company and a theater/film production company.
In the world of entertainment, I produced three short films; raising funds, recruiting celebrity talent, hiring crew, managing logistics, creating marketing and social media plans, and handling behind-the-scenes admin (banking, taxes, insurance). On stage, I co-produced one Broadway and two off-Broadway plays and musicals. One of which was a 40-person immersive experience.
The success of Left Brain Power is a testament to the value I bring to creative partnerships, by clearing a path for the artists to do what they do best. It’s a nuanced role that is complex in many ways because ultimately, it’s a job about people, and people are complex. Every artist has a unique set of dreams and abilities. My role is to learn where the challenges are and to cover those areas.
Think of me as your business handyman. I will handle paperwork, draft or edit text, negotiate terms, manage clients, analyze the market, handle banking, design and execute social media, or offer guidance. And at every turn I will be your cheerleader. Together, we can elevate what you create!
Connecting Creatives with Big Brands: